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Free Customer Lifetime Value (CLV / LTV) Calculator Online

Calculate Customer Lifetime Value (CLV/LTV) using average purchase value, purchase frequency, gross margins, and monthly churn rates. — 100% free online utility, zero sign-up, zero paywalls, and private client-side processing.

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Customer Lifetime Value (CLV / LTV) Calculator

Calculate Customer Lifetime Value (CLV/LTV) using average purchase value, purchase frequency, gross margins, and monthly churn rates.

How It Works

1

Enter Average Order Value (AOV)

Input typical purchase amount or monthly subscription fee.

2

Enter Purchase Frequency

Average number of orders placed per customer per year.

3

Enter Retention Period or Churn Rate

Input average customer lifespan in years or monthly churn %.

4

Inspect LTV Metrics

View gross customer lifetime revenue and margin-adjusted net LTV.

Frequently Asked Questions

LTV = (Average Order Value × Purchase Frequency × Customer Lifespan) × Gross Profit Margin %.

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