Free Customer Acquisition Cost (CAC) & Payback Period Calculator Online
Calculate blended and paid Customer Acquisition Cost (CAC), CAC payback period in months, and LTV:CAC health ratio for SaaS and e-commerce. — 100% free online utility, zero sign-up, zero paywalls, and private client-side processing.
Customer Acquisition Cost (CAC) & Payback Period Calculator
Calculate blended and paid Customer Acquisition Cost (CAC), CAC payback period in months, and LTV:CAC health ratio for SaaS and e-commerce.
How It Works
Enter Marketing & Sales Spend
Input total monthly ad spend, marketing salaries, and tool costs.
Enter New Customers Acquired
Input count of new paying customers acquired in the period.
Enter Average Revenue Per User (ARPU)
Input monthly recurring revenue or average order value.
Review CAC & Payback
Inspect unit acquisition cost and months required to recover acquisition cash.
Frequently Asked Questions
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